Week 10: How the Internet can help for politics

April 23, 2011 § Leave a comment

With the upcoming elections, there have been tons of campaigning going over between the different parties. Other than the traditional media (TV, Radio and Print) being used, political parties are turning to the Internet to for campaigning. Take for example, People’s Action Party (PAP). They have a Facebook page (http://www.facebook.com/pap.sg) where they post their latest news, photos and videos.

Other than the Facebook pages, they also have a YouTube page! (http://www.youtube.com/user/PeopleActionPartyHQ)

This is the PAP Manifesto video posted 6 days ago. Other than this, there are videos of PAP introducing their candidates, and of course the infamous Tin Pei Ling.

PAP hopes to get across audience through the Internet, and with the help of this additional medium, there is definitely more recognition. Speaking of Tin Pei Ling… If viral video of her BIGGEST REGRET didn’t show up on the Internet, nobody would know of the MOST HONEST reply she gave.

On the other hand, I feel that it is good to use the Internet fir Political Campaigning as the parties will be able to reach out to a wider audience. Using videos is a very good way, because not all videos go on air (on the TV or Radio) so a video sharing website if the next best thing.

One limitation to it is that, using the Internet alone does not give the campaigns a personal touch. After all, it is important for the general public to get in touch with the candidates personally. Another limitation will be a surge in negative comments. In the virtual world, it is inevitable to get positive and negative comments. Positive comments are definitely beneficial for the campaigns… However, if there were to be negative comments, it tends to spread like wildfire (Tin Pei Ling’s case).

All in all, I do think that the Internet is still a good tool for political campaigning… But it should  be used alongside with other medium to get the best results out of it!

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