Week 13: Future of the Internet

April 24, 2011 § Leave a comment

We are currently living in the Web 2.0 era where social networking plays a big part in it. Gone are the days of the simple web 1.0. Web 2.0 facilitates sharing, collaboration and interaction on the world wide web. However, Web 2.0 is about to be left behind. With our high speed improvements to the Internet, Web 3.0 will come knocking to our doorsteps soon.

There are many definitions to Web 3.0. Many believe that the most important feature is the Semantic Web and personalization. According to some Internet experts, Web 3.0 allows the users to sit back, relax and let the the Internet do all the work. Our machines will understand the semantics of all the information on the WWW. Imagine your computer being able to read and understand your mind and what you want to do on the net…

How cool would that be if this can really happen? Living in a world with such high technology and navigating everything with glass (+ Internet). I am curious for what Web 3.0 has got to offer. Will all our lives revolve around the Internet and its technology?

Week 12: Never say no to Panda!

April 24, 2011 § Leave a comment

As today is free posting week, I would like to share this hilarious video!

This is a series of funny advertisements for Panda Cheese, a popular product in Egypt and Middle East. In each installment, as the song “True Love Ways” plays, the cuddly mascot confronts someone–a man in a hospital gown, a father and son shopping for groceries, a cook in a restaurant kitchen–with the audacity to “say no” to the company’s cheese.

Although this started out as a TVC, it was eventually put online by someone who compiled everything. This video has seen garnered 6.7 million views! This brings us to the question of online marketing. This is a very good example of how a video can be used for online marketing.

Instead of just relying on tradition medium such as the radio or tv, companies and businesses can actually turn to the internet to boost their business! Of course, their idea must be good and creative if not it will not work.

Just recently in Singapore, a couple named Mark and Audrey made headlines for going online with their romance. The problem is that He is 23 and she is 47. They had a facebook page which is supposed to garner supports for their relationship.

They even had a webpage – http://markandaudreysbigday.com/ – which supposedly showcase their wedding day. However, it all turned out to be fake. Their love story is actually a campaign stunt for an insurance company. After news of it leaked, netizens have been dissing the campaign and calling it the worst marketing campaign ever.

What do you think? For me, I think that although it’s a unexpected outcome, and that It was not really necessary to come up with that, at least it brought some recognition to the insurance company =p

Week 11: Internet and Journalism

April 23, 2011 § Leave a comment

I am sure almost everyone knows what Journalism is. It is the profession of reporting, photographing or editing news stories for any one of the media. Journalism can be seen everyone… On the newspaper, on the radio and on the Internet. Our most common form of reading news will most probably be the traditional newspaper.

Broadcasting news stations like CNN, BBC and FOX all have websites that also features the latest news. Our very own local newspaper The Straits Time also have an online version.

Other than the website, The Straits Time also managed a Twitter account (http://twitter.com/stcom). Users can follow them and get snippets of news on the go. With the vast amount of news available on the Internet, more people are turning to their daily feed of news from there.

Is Internet killing Journalism? How does the Internet shape the future of Journalism? Personally, I feel that the Internet will not kill Journalism. Even though traditional medium for Journalism is dying down, there is still a huge need for Journalism on the Internet. In the near future, journalists can turn to work full time solely on the net… Writing articles for the Internet, live stream on the Internet and etc…

With the convenience of viewing news online, people are starting to abandon print news. It is much more easier to view news from their smart phones, laptops or tablets. Who knows, maybe in the near future, traditional print for news reporting will be abandoned and journalism will be brought online. It is very highly possible given how high technology our world have become.

Week 10: How the Internet can help for politics

April 23, 2011 § Leave a comment

With the upcoming elections, there have been tons of campaigning going over between the different parties. Other than the traditional media (TV, Radio and Print) being used, political parties are turning to the Internet to for campaigning. Take for example, People’s Action Party (PAP). They have a Facebook page (http://www.facebook.com/pap.sg) where they post their latest news, photos and videos.

Other than the Facebook pages, they also have a YouTube page! (http://www.youtube.com/user/PeopleActionPartyHQ)

This is the PAP Manifesto video posted 6 days ago. Other than this, there are videos of PAP introducing their candidates, and of course the infamous Tin Pei Ling.

PAP hopes to get across audience through the Internet, and with the help of this additional medium, there is definitely more recognition. Speaking of Tin Pei Ling… If viral video of her BIGGEST REGRET didn’t show up on the Internet, nobody would know of the MOST HONEST reply she gave.

On the other hand, I feel that it is good to use the Internet fir Political Campaigning as the parties will be able to reach out to a wider audience. Using videos is a very good way, because not all videos go on air (on the TV or Radio) so a video sharing website if the next best thing.

One limitation to it is that, using the Internet alone does not give the campaigns a personal touch. After all, it is important for the general public to get in touch with the candidates personally. Another limitation will be a surge in negative comments. In the virtual world, it is inevitable to get positive and negative comments. Positive comments are definitely beneficial for the campaigns… However, if there were to be negative comments, it tends to spread like wildfire (Tin Pei Ling’s case).

All in all, I do think that the Internet is still a good tool for political campaigning… But it should  be used alongside with other medium to get the best results out of it!

Week 8: Apple

April 23, 2011 § Leave a comment

I am a huge supporter of Apple ever since I converted to a Macbook user. I often tell my friends how I will never ever use Windows again and will persuade them to get a Mac! What i love about Apple is the user interface… It is very clean and sophisticated. Other than that, I love how it is way better than Windows in the operating systems and durability.

One of the reasons why I love Apple is the way they market their products and the advertisments they come up with.

This is one of Apple’s most famous commercial and it was aired during the third quarter of Super Bowl XVIII on 22 January 1984.

Another series of advertisements that I absolutely love and find it very funny is the Get A Mac advertisements. It is a series of 30 second advertisements featuring Justin Long and John Hodgman as a Mac and a PC. The advertisements are packed with humor, with some sacarstic comments made towards the PC.

Although the set of advertisements did draw its fair share of negative comments, I feel that it is a very smart move by Apple. Almost everyone loves humor and even if it doesn’t attract a viewer to buy a Mac, it will at least make an impression!

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