Week 3: Top E-Commerce in Singapore
March 4th, 2011 § Leave a Comment
With the Internet booming in the recent years, many businesses have turned to the online world to make money. E-commerce is very convenient and also interactive on a global scale. However, with so many businesses online, it is difficult to stay afloat. There are many strategies to be successful online and we will take a look at two of more successful e commerce websites in our local context.
Reebonz is actually a members-only website that organizes private sales from luxury brands (think Gucci, Chanel, Prada). Sale events usually only last for 2-3days and once it’s gone, it’s gone for good. Reebonz has been a hit with Singaporeans since it was launched as it provided us with a online platform for discounted luxury goods! Customers do not have to go down to stores and vie with others for products, and instead can purchase in the comfort of their own homes. Reebonz has since been featured in several press releases (newspaper, magazines).
The reason behind their success is probably the novelty of the idea. Also, as it is a member’s only website, it makes the website and the members more exclusive. As for the website features, it is fully equipped with the necessary pages that every visitor wants to see. With this, it gives shoppers an assurance that the website and business is trustable.
Modparade has come a long way since their debut in 2007. They started out as a blogshop on blogging platform Livejournal.com. It was founded by fashion student Fernice together with her mother Diana, both whom shared the same interest in fashion. Today, Modparade has a flagship standalone store located at 68 Haji Lane. From just one brand, Modparade has fledged out to several new brands such as, Modparade Online, Modparade Boutique (Femme & Homme), Furneese.
They have also been featured in several magazines and newspaper. To be able to branch out from a online portal to a standout store requires a lot of hard work. One of the reasons they are able to retain customers is probably their customer service. They offer many options for customers to pay and even collect their items. Also, the range of products they bring in is quirky and unique, designs that customers won’t be able to find easily.
I am impressed with Modparade’s growth over the years and also believed that with sufficient hard work, it is possible for a small business to bloom into a big money making tool online.
